Bruce Springsteen used his first Big Game commercial appearance for JEEP to encourage Americans to meet “in the middle.” “The Boss,” narrated a two-minute ad, which spotlighted the landscape of the United States. The commercial highlighted a 1980 Jeep CJ-5 and a 1965 Willys Jeep CJ-5. Both models are predecessors to the brand’s current Wrangler SUV.